Mtmad is Mediaset España’s creator platform. I designed the app experience so users can watch live and on‑demand videos, follow their favourite creators, and subscribe to channels with a clear, mobile‑first flow.
Mtmad is a digital platform where Spanish influencers from the Mediaset España network share their content — mainly vlogs, lifestyle, and entertainment. The goal was to design an app where users could watch all video content, both on demand and live, and subscribe to their favorite channels and creators.
We chose SF Pro for its clarity, neutrality, and adaptability across digital environments. Designed by Apple, this typeface combines precision and warmth, making it ideal for video-driven interfaces that require readability and a contemporary feel.
