Kike López.

Product Designer

I design products and build them. From design systems and strategy to shipped interfaces — I work across the full cycle.

SERVICES

Every project starts with understanding. I conduct research — from competitor benchmarks to user interviews and product audits when needed. Any good project should be guided by data — both at the beginning to define objectives and later on to validate whether the KPIs.

I design with clarity and purpose in mind. From early wireframes to full prototypes, each flow is tested and refined until it feels right — reducing potential errors in future development and optimizing the overall workflow chain.

I design creative, visually distinct interfaces while keeping consistency and usability in mind. When needed, I follow company guidelines and design systems to ensure everything fits within a larger structure. I enjoy pushing visuals in fresh directions without losing balance or clarity.

Vibe coding is the best tool right now for generating and testing ideas fast. Because I know HTML and CSS, it's easy for me to code assisted by AI — speeding up the process and keeping the creative flow alive. This hands-on approach helps me explore, test, and refine ideas in a real environment.

Before moving into product design, I worked as a graphic designer, which gave me a solid foundation in visual communication and brand identity. That background helps me design interfaces and aesthetics that go beyond usability — expressing a brand's voice while staying clean, modern, and timeless.

RECENT WORK

FAVOURITE TOOLS

Figma logo

Figma

Collaborative design, prototyping, and component systems

Bolt.new logo

VSCode

Light front-end coding for quick design tweaks and prototyping.

Midjourney logo

Claude Code

AI-assisted coding for fast prototyping and experimentation.

Photoshop logo

Photoshop

I use it to fine-tune images, prepare assets, and add extra polish.

Chat GPT logo

ChatGPT

Generating new ideas, content, and creative assistance, analysing data ...

Cursor logo

Cursor

An alternative AI powered editor for experiments and front-end exploration.

FAVOURITE BOOKS

Don't Make me Think

Don’t Make Me Think

A classic guide to usability and intuitive design.

Lean UX

Lean UX

A framework for collaboration, iteration, and measurable impact across teams.

The Art Of Not Giving A F*

The Art Of Not Giving A F*

A reminder to focus on what truly matters in creative work and life.