Kike López.

Every project starts with understanding. I conduct research — from competitor benchmarks to user interviews and product audits when needed. Any good project should be guided by data — both at the beginning to define objectives and later on to validate whether the KPIs.

I design with clarity and purpose in mind. From early wireframes to full prototypes, each flow is tested and refined until it feels right — reducing potential errors in future development and optimizing the overall workflow chain.

I design creative, visually distinct interfaces while keeping consistency and usability in mind. When needed, I follow company guidelines and design systems to ensure everything fits within a larger structure. I enjoy pushing visuals in fresh directions without losing balance or clarity.

Vibe coding is the best tool right now for generating and testing ideas fast. Because I know HTML and CSS, it's easy for me to code assisted by AI — speeding up the process and keeping the creative flow alive. This hands-on approach helps me explore, test, and refine ideas in a real environment.

Before moving into product design, I worked as a graphic designer, which gave me a solid foundation in visual communication and brand identity. That background helps me design interfaces and aesthetics that go beyond usability — expressing a brand's voice while staying clean, modern, and timeless.